Chipotle’s tomato salsa recipe revealed on TikTok in time for Tremendous Bowl
Chipotle Mexican Grill prepares its 1.4 million TikTok followers for the Super Bowl with the chain’s famous tomato salsa.
The fast-casual restaurant shared an instructional video on how its social media fans can prepare a fresh batch of tomato salsa from the comfort of their own home. This was also ensured in the trendy text-to-speech style video that has dominated TikTok lately.
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A computerized voice instructs Chipotle’s TikTok followers to chop red onions, jalapenos, and cilantro while they make some jokes.
The chopped ingredients can be put in a bowl of diced tomatoes. Next, home cooks can add both lemon and lime juice and salt.
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When that is all together, the contents of the bowl can be mixed thoroughly. Or as Chipotle puts it: “Mix everything together. Mix mix mixy mix mix.”
The video, which appears to be targeting TikToks Gen Z and the millennial audience, appears to be a modest hit on the app.
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Five hours after the video posted on TikTok on Tuesday, Chipotle’s video received more than 23,900 likes and hundreds of comments and approvals.
Most of the users shared that they were tickled over the jalapeno mispronunciation through text-to-speech voiceovers in the comment section.
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Another TikToker asked Chipotle to release its corn salsa recipe, which the chain shared back in July.
During the pandemic, Chipotle connected its customers with its brand through social media. The national chain has used recipe videos of select menu staples to spark people’s interest, including coriander, lime white rice and guacamole.
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Chipotle’s latest salsa recipe video comes six days before Super Bowl Sunday. The brand is making its Super Bowl commercial debut with a TV commercial that focuses on highlighting local farmers.