‘Chinese language TikTok’ influencer occasion depends on Clear-Com
Bringing a mix of celebrities, social media influencers, and 500+ guests together in an event space the size of a soccer field poses a number of communication challenges. Douyin – the Chinese video sharing and social media app – smoothly processed them all for the annual Blooming Night ceremony with the help of Clear-Com’s HelixNet partyline for digital networks and FreeSpeak II digital wireless intercom systems.
Douyin is the Chinese equivalent of TikTok. Both social apps are owned by parent company ByteDance. Douyin has quickly become one of the most popular and fastest growing mobile apps in the world and, according to recent studies, is a positive force in the Chinese economy, creating tens of millions of domestic jobs every year.
The company’s annual Blooming Night is the biggest date on China’s social media calendar, a celebration of the platform’s success and contribution to the global social networking community. This year’s event took place in January at the Mission Hills H‧Brothers Feng Xiaogang film community in Haikou on an area of 5,000 square meters.
To ensure the gala communication went smoothly, Douyin hired live event powerhouse Panda Dream Quan Cultural Development Co., Ltd. (PDQ).
PDQ, with extensive experience with Clear-Com technologies, has configured a system that combines the FreeSpeak II and HelixNet systems to optimize communication between the broadcast and live event production teams.
“We faced many challenges building the communications system for this project,” said Ye Lynn, PDQ project leader. “The entire event area was the size of a soccer field and the stage was far away from the console area. To properly cover this area we had to use fiber optic and transceiver splitters for reliable transmission over such a long distance. “
To ensure the stability of the communications equipment, PDQ 12 deployed FreeSpeak II 2.4GHz transceivers for the director, cameraman, artist, prop, stage manager, and executive director, with each group receiving four FSII-BP wireless belt packs.
The HelixNet partyline system was positioned at the console station with separate channels for audio, video, lighting, special effects, lasers and mechanics, all connected by a CAT6 cable. Each channel was distributed to the HXII-BP beltpacks, who “spoke” seamlessly and with low latency to the event directors.
Two outside broadcast vans were used at the event, one for 4K video and one for audio. The team on each truck was connected to the crews on site via the FreeSpeak II and HelixNet systems. The basic FreeSpeak II equipment installed in the 4K OB van was connected to each group’s FSII-BP wireless belt pouches. The audio OB van was equipped with two HKB-2X speaker stations and an HXII-BP belt pouch (for audio monitoring) connected to HelixNet HMS-4X for the main station, control area and director.
“In addition to the challenge of such a large space, we had to factor in potential system incompatibilities and interference caused by other show equipment,” said Lynn. “As always, the Clear-Com technologies gave us confidence and security because we knew there would be no communication problems on site. These systems can be seamlessly integrated into the digital wireless devices of other providers and their transmission functionality ensures freedom from interference. The Clear-Com technologies are irreplaceable at this level. “