Can this man’s TikTok assist save Richland’s Dairy Farm and Creamery?
NOTTOWAY COUNTY, VA. – Richlands Dairy Farm and Richlands Dairy have been in the same family for more than two centuries.
Like many travel destinations and restaurants, the pandemic put a heavy financial burden on the family business.
But one family member found an unlikely ally – TikTok.
“TR is very, very good at, I think he’s good at TikTok,” said Brittany Jones of Richlands Dairy Farm & Creamery.
Well, that could just be an understatement.
“Now I’m sitting with 781,000 followers and growing,” said TR Jones. “Why are people following me on any platform? I have no idea.”
The key can only be his honesty and humor.
TR lets the world know what to expect for its family.
“The two options for us were either to get out of the dairy business or to do something, make a drastic change to try to stay in,” Jones said.
That change was to build a dairy to use the milk the farm was already producing.
As soon as they opened their doors, COVID forced them to close.
Your story got people on TikTok.
“They have the aspect of putting the entire family legacy on a new business. They blew up our main living barn the next day after we opened, so you have obstacles right away, and then a few months later. If things could change you will get COVID. “
Months after the pandemic closed its doors, Richlands Creamery reopened on Friday.
“Things are nerve-wracking and we are very worried, but we also have this tiny light of hope and hope that hope just keeps growing,” said Brittany Jones.
Time will tell if TikTok and TR’s 781,000 followers will make a difference. Just last week, a Florida trailer traveling to Ohio made an eight-hour detour to get to the dairy and buy ice cream and milk.
The Jones family said every little bit helps.