Cadbury maker faces EU competitors investigation
Regulators in Brussels have opened a formal antitrust investigation to determine whether Cadbury manufacturer Mondelez has restricted competition by preventing its products from trading cross-border within the EU.
If the company is found guilty of anti-competitive behavior, it is in breach of EU antitrust rules, the European Commission said in a statement.
Margrethe Vestager, EU Executive Vice President for Competition, said: “Chocolates, cookies and coffee are consumed daily by European citizens.”
“We are opening a formal investigation to determine whether Mondelez, a major manufacturer of these products, may have restricted free competition in the affected markets by using various practices that hinder trade flows and ultimately lead to higher prices for consumers. “
She said that trading in the single market “can lower prices and increase the variety of products sold in the EU”.
The EU said it was concerned that Mondelez could have restricted so-called “parallel trade” of its chocolates, cookies and coffee between EU member states through agreements and unilateral practices. – Copyright The Financial Times Limited 2021