BuyTikTok Launches TikTok Calculator, Influencer Instrument for TikTok Creators and Manufacturers
With more users signing up to TikTok, marketers and brands are looking for influencers to partner with. BuyTikTok’s newly launched TikTok Calculator is a handy tool that TikTok brands and influencers can use to estimate engagement and profit per post.
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BuyTikTok’s focus is on the user experience. Sign-ins, app downloads and installations make the process difficult and discourage some users from trying a tool they might need. “
– N. Mason, lead developer
BuyTikTok is a private community of TikTok influencers and software developers and is a trusted source for calculating profile engagement and tracking post performance. “The results are based on common coefficients for each influencer niche, which were derived from the detailed analysis of over 10,000 TikTok profiles,” says Nathaniel Mason, Senior Software Developer at BuyTikTok. This detailed profile review helps creators set correct prices for Sponsored Posts when negotiating partnership fees with brands. Likewise, with the same approach to accuracy, brands can find promising developers who compare influencer engagement rates.
The tool is free and easily accessible from any device (cell phone, tablet, PC). It streamlined the user interface and the responsive design is easy to navigate. No credit card / PayPal information or registration is required to use a TikTok calculator. All users can enter any creator’s username to get estimates of their post and profile engagement, as well as potential TikTok earnings. “BuyTikTok’s focus is on the user experience. Registering, downloading, and installing software make the process difficult and discourage some users from trying a tool they might need. For this reason we decided to put the influencer calculator completely online, ”adds Mason.
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There are 6 major estimates that appear in the results of the TikTok calculator:
– Engagement rate for the TikTok profile.
– Engagement rate for TikTok posts.
– Estimated profit per sponsored post.
– Top performing posts and their statistics.
– Post performance chart (shows the likes, views, approvals and comments shared per post).
– Post engagement chart (calculates the engagement rate for each post on the profile).
The engagement rate at TikTok is the main indicator of how involved the viewers are. This is vital not only for the TikTok algorithm to improve post visibility, but also for brands looking to hire niche influencers. Although indirect, a higher level of engagement and thus more likes, comments and shares indicates interesting content and close relationships between the creators and their followers. For brands that want to generate leads and promote products or services, partnering with developers with high engagement rates could potentially be more profitable and effective.