Blackbird and TownNews increase to 75 US information stations
MOLINE, Ill. and LONDON, September 9, 2021 / PRNewswire / – Blackbird plc (AIM: BIRD; OTCQX: BBRDF), the developer and seller of the market-leading cloud-native video editing platform Blackbird, announced today that Blackbird will now be used by a total of 75 U.S. television networks for digital news production following the latest delivery from TownNews. This marks the sixth expansion of Blackbird by TownNews since the partnership began in 2018.
Production teams from 75 US television networks use Blackbird remotely to quickly access, edit, and post news content on social and web platforms. Combined with TownNews’ Field59 VMS, the latest news can be delivered to viewers with unbeatable speed and control via Blackbird’s browser-based, easy-to-use and carbon-efficient cloud-native video editing platform. US television networks using Blackbird span 35 states.
Over 350 local television stations in the US produce about six hours of news a day, with the industry nearly $ 31 billion in revenue annually. With an estimated 43% of US adults getting their news from websites and social media, millions of US viewers are now consuming content through Blackbird and TownNews’ Field59 VMS platform.
Derek Gebler, Vice President of Broadcast and Video for TownNews, said, “The Blackbird team has been an excellent partner in providing the digital video workflow tools that we know our television customers value and expect. I’m excited to our further cooperation. “
Blackbird boss, Ian McDonough, commented, “Blackbird and TownNews have really built an incredible partnership that is just expanding. We started with two stations in 2018 and now have 75. It’s an excellent combined solution and perfectly shows how two companies can work together for the benefit of the customer. “
Blackbird drives brand awareness, monetization, and effectiveness of brands in the sports, news, entertainment, and corporate sectors. Customers include Univision, IMG, Deltatre, Sky News Arabia, EVS, A + E Networks, BT, NHL, Eleven Sports, Cheddar News, Riot Games, the US State Department and 75 local US news channels with TownNews.
About Blackbird plc
Blackbird plc operates in the fast growing SaaS and cloud video market. It created Blackbird®, the world’s most advanced suite of cloud-native computing applications for video, all supported by its lightning-fast codec. Blackbird plc’s patented technology enables frame-accurate navigation, playback, viewing and editing in the cloud. Blackbird® enables multiple applications used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post production houses, other mass market digital video channels and businesses.
Because it is cloud-native, Blackbird® eliminates the need for expensive high-end workstations and can be used from almost anywhere on almost any device. It also enables full digital content visibility in multiple locations, reduces time to market for live content such as video clips and highlights for digital distribution, and ultimately results in much more effective monetization.
Blackbird® is a registered trademark of Blackbird plc.
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SOURCE Blackbird plc