Apple pronounces the overall availability launch of iOS 14.5 and its ATT immediate requirement subsequent week. Take steps now to proceed promoting with out disruption.
On Tuesday, April 20, 2021, Apple confirmed that the general availability release of iOS 14.5 will begin next week and that apps on the App Store are required to get permission to track users across apps and websites belonging to third party parties for advertising and measurement purposes via the App Tracking Transparency (ATT) prompt. Apple’s immediate request also prohibits companies from collecting and sharing certain data unless they log in. This puts restrictions on businesses that use Facebook advertising for mobile apps on iOS devices, as well as businesses that get business results through their website.
As part of these changes, we’re implementing new ad measurement protocols, including Apple’s SKAdNetwork API and Facebook’s aggregate event measurement. These logs aggregate and delay reporting and still allow the measurement of campaign results (with limitations). Developers can expect changes to Facebook’s Marketing APIs, Insights API, Business Tool Setup, Targeting, Delivery, Metering, and Reporting.
Therefore, if your Facebook app allows advertisers to serve ads on Facebook, your app will need to make changes to the Marketing API. These changes affect how advertisers set up and measure their advertising campaigns in your app. These API changes include mandatory new API fields, API rejections, and changed behavior for existing endpoints. Most of these changes were made available to developers for implementation starting January 19, 2021. These changes will be required after the expected general availability of iOS 14.5 in the next week. We will provide an update on a specific date as soon as more details are available from Apple.
To minimize disruption to your business and customers, please read our previous announcements for instructions on how to prepare. We encourage you to take action as soon as possible. Otherwise, some API calls might fail, ads might pause, or ads might stop serving as soon as Apple releases iOS 14.5 general availability next week.
Facebook Changelog & Developer Docs
Blog announcements: Preparing our partners for iOS 14
In this dynamic time, we expect future changes and new product iterations and will continue to proactively communicate our guidelines and help you manage these changes. Here you will always find updated resources and recommendations.