Apple Concedes Nothing; In FLoC We Belief?
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Don’t settle for anything
Apple agreed to a number of App store updates to settle a U.S. class action lawsuit brought by developers. It’s a paltry commitment from Apple, which promises to extend its 15% commission on apps making less than $ 1 million for at least the next three years, and “clarifies” that developers will not allow communications outside of the app like E – May use email or SMS to alert users to payment alternatives for Apple (i.e., suggest users visit their website to make a purchase to avoid Apple’s 30% fee). As with this “clarification,” Apple’s commitments maintain current practices without creating new guidelines. Many developers already expected that the reduced commission would be a permanent guideline for low income, as is the case with Google Play. Here is a useful twitter thread on Apple’s agreement and antitrust proceedings by David Barnard, Developer Advocate at RevenueCat, a provider of mobile monetization services.
Hike from the FLoC
Google’s cohort-based targeting methodology has faced headwinds from data protection officers and some marketers, resulting in a delay in publication from 2022 to 2023. Has FLoC fallen victim to anti-Google sentiment or is it another threat to privacy and collective well-being? glossed over in the language of data protection? Information and tech attorney Gabriel Nicholas tackles the question in one Press on technology policy Items. Google advocated FLoC because it turned off exposure at the user level, but still allowed advertisers to reach desired audiences (e.g., Macys.com shoppers or history buffs). It also blocks some potential legal issues: Google employees or government officials pulling data on individuals. However, Nicholas writes that FLoC is not a review of Google’s ability to manipulate public opinion or monetize demagoguery online. “To address the collective damage of the data economy, we will likely have to look beyond big tech companies for new frameworks, new technologies and new laws.”
Exit through the gift shop
A number of successful advertising IPOs and acquisitions have largely cleared the field of established startups in ad tech and marketing. But new venture capital is pouring into the market. Of course, there are sparkling nine-figure funds available from Silicon Valley power brokers like that Andreessen Horowitz and A star partnertrying to find the next consumer hit (think Pinterest, Airbnb, or Instacart). But ad tech entrepreneurs with successful exits are investing in the space. C2 Ventures, which combines founders with five-digit investments and mentoring from digital media veterans, announced its second fund in July. And a similar founder-backed investment group called FirstPartyCapital was launched earlier this year. [AdExchanger spoke with Domenic Venuto, COO of the investment firm Progress Partners and former COO of Amobee, among other ad tech roles, about how the SPAC and IPO craze bodes well for seed-level startups.]
But wait, there’s more!
DISQO raised $ 85 million to advance the roadmap for its Consumer Insights platform. [release]
China plans to ban foreign IPOs for tech companies with data security risks. [Reuters]
Apple Robbed the Mob’s Bank, Part 2. [Mobile Dev Memo]
Drive back data breaches on the web. [Smashing Magazine]
The social media stars who move the markets. [WSJ]
TiKTok is testing longer videos and more options for advertisers. [MediaPost]
You are set
Tinuiti announces six new female executive hires and promotions [release]