Abiola Olaore could not discover a good monetary literacy group—so she constructed one
The start of the Active Budgeter community was very personal. I wanted more information on how to build my finances and I couldn’t find platforms that talked about money in an engaging and easy-to-read way.
The negative effects of people who find themselves in difficult financial situations such as divorce and mental health issues also motivated me to take action. I wanted to do something to help others avoid such situations and get better financial education.
I created Active Budgeter 2017 as a community platform. It continues to grow and is focused on helping Gen-Z and Millennials get more with their money. Our most recent focus has been on helping our generation through an accountability campaign, My Money 2030, that calls on people to think about their money for the next decade.
While many brands work in this area, what makes Active Budgeter special is our community: We have open conversations, inspire each other and work together to achieve our financial goals regardless of location.
Today I’m sharing some of the lessons I’ve learned so far about creating a community focused on financial literacy.
Knowledge is power
I want all active budgeters to feel like they know where they are going – and not experience the same frustrations I had when it came to finding relevant content and money management advice.
Too much content to find online is still tedious and technical. This is particularly at odds with younger generations who want digestible content in digital formats.
Ultimately, understanding the basics of money is power and a vision of where it is going can help you stay motivated. No matter how much you have or where you are from, it is possible to improve your financial life.
Now is the time to think differently
Money management is too taboo. Being an active budgeter disrupts this mindset and is committed to getting people to speak openly about money.
Money management shouldn’t be stigmatized. Eliminating negative connotations is crucial here: for example, the lack of an emergency fund means that money is poorly managed.
It’s worth starting young
The focus within the Active Budgeter community is currently specifically on Gen-Z and Millennials. People in this age group make many very important financial decisions, often at a time in their lives when they have not yet gathered all of the information and knowledge they need to make informed decisions.
For me, as someone sitting in the middle of these generations, I know their frustrations firsthand. I want to be part of a generation of change.
Over the years I’ve found that brands also seem to struggle when it comes to communicating with younger viewers. Each generation has a different way of communicating and it is important to be attuned to that.