2020’s High On-line Video Was An Infectious TikTok Lip-Sync—And It’s Now Extra Favored Than Something On YouTube

Top line

A short clip from TikToker Bella Poarch, which syncs with British rapper Millie B’s song ‘M To The B’, garnered nearly 45 million likes in 2020, making it the most popular video on the internet – across all social platforms, including Instagram and YouTube – in a year when TikTok established itself as one of the world’s largest social media platforms thanks to its growing popularity with Gen Z.

TikTok now has the most popular video on the internet.

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Key factors

In its year-end recap, TikTok also rated it the “Best Viral Video” of 2020 based on “Views” and “Impact”.

Poarch’s video was uploaded in August this year and has already overtaken YouTube’s most popular video – the music video “Despacito” from 2017 with 41 million likes. This makes it the most popular video on the internet and underscores TikTok’s rapid growth.

“Soph Aspin Send”, the real name of the four-year-old British track with the line “M To The B”, went viral after Poarch’s post, and many TikToker followed suit with their own renditions, some even calling it “The” Song of the Summer .

Even Millie B, the artist behind the track, jumped on the bandwagon and released her own version with the text “Real queen bee is here now”, even though she only got around 4.6 million likes.

Despite her growing popularity, very little is known about Poarch, but according to her Instagram profile, she claims to be a Filipina and a US Navy veteran.

TikTok ranks them as the platform’s third best rising star, behind Charli D’Amelio and Tabitha Brown.

Big number

49.4 million. This is the total number of TikTok followers for Bella Poarch, who made her first post on the video sharing platform in April of this year and has gained faster followers than any other TikToker.

Key background

TikTok has surpassed both Facebook and its messaging platform WhatsApp to become the most downloaded app of 2020. It’s growing in popularity with Gen Z users and inviting controversy and ban threats due to its Chinese ownership. TikTok, owned by Beijing-based ByteDance, hit more than 2 billion downloads in April and is projected to reach more than 1.2 billion monthly active users in 2021. This would be an impressive feat considering TikTok was banned in India – the largest market at the time. in June. While the Indian government accused the apps of “stealing and secretly transferring user data,” the ban was a fallout of border tensions between India and China. In the US, TikTok also got caught in the crossfire of escalating diplomatic tensions between the Trump administration and Beijing. Trump issued an executive order in August to force the sale of TikTok or otherwise ban the app. While ByteDance originally agreed to sell part of the platform to US companies Oracle and Walmart, the deal has been in legal limbo ever since. Even so, the first major social media app operated outside the jurisdiction of a U.S. tech company managed to spawn new stars and attract eyeballs.

Surprising fact

Seven TikTok stars or duos featured on Forbes’ 2021 30 Under 30 social media list, compared to six Youtuber stars or duos and just two Instagrams. The subjective ranking offers an insight into the growing reach of the platform.

tangent

While Facebook, Twitter and YouTube were accused of activating Trump and other prominent right-wing voices, TikTok managed to become Ground Zero for social media resistance to the president. TikTok users have been partially credited with helping lower the turnout at Trump’s re-election rally in Tulsa in June by signing up to attend tickets and then not showing up. TikTok users also forced the President’s campaign to reset the Trump app’s rating on the App Store after a coordinated trolling campaign increased the app’s score. Most recently, users of the platform recorded Trump, who refused to accept his loss of the election by pushing prank calls to his campaign’s election fraud hotline.

further reading

How TikTok Changed the World in 2020 (BBC)

Essay: How do you describe TikTok? (Kyle Chayka)

This week on TikTok: And the most popular video of the year is … (Vox)

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