12 months on TikTok: Music 2020 – Choose Your Sound: High Genres

Image Credit: TikTok

TikTok’s ‘Music 2020’ report details the short video platform’s biggest, trending, and emerging songs, artists, and genres.

The already fragmented social media platform only grew faster when home stay orders came into effect in March last year.

Music is such an important aspect of the short video sharing app. In 2020, “Over 176 different songs surpassed 1 billion video views while TikTok sounds.” In December, TikTok released its top 100, announcing the platform’s top 10 most important songs in 2020. Together, these ten songs hit over 50 billion in the 125 million videos they were featured on, five of which hit number one on the Billboard Hot 100. Nearly 90 songs that were trending on TikTok last year made the top 100 US charts represented, fifteen of which reached number one. TikTok has helped bring so many indie artists into the mainstream. In 2020, over 70 artists who broke on the platform received major label deals, including Claire Rosinkranz, Dixie D’Amelio, Powfu, Priscilla Block and Tai Verdes. Dozens more can be seen on Rolling Stones Breakthrough 25.

Music shaped the year on TikTok and TikTok shaped the year in music. In contrast to radio stations or playlists from streaming platforms, the trending music on TikTok is not determined by the platform, but by the community itself. To celebrate these big moments, TikTok recently published its first US music report with music, which last year on TikTok as well as the community’s favorite genres, biggest stars, emerging artists, new audiences classics, and meme-worthy songs.

At TikTok, we share our community’s passion for music and want to provide a platform for artists and fans to interact and thrive on. It was inspiring to see our community bring new talent to the fore, help put songs on the charts, and use music to create an oasis of joy during a difficult time. We will continue to work hard to make TikTok a platform that supports artists and encourages musical engagement and discovery.

Ole Obermann, Global Head of Music, TikTok

Find your personal year on TikTok here.

Choose your sound: top genres

Image Credit: TikTok

Want to know how to really target your music on TikTok with the masses? TikTok shows us the most popular genres on the platform over the past year by the number of video creations. Hip-hop was of course responsible for most of the videos on the platform, with songs from established artists like Megan Thee Stallion and DaBaby, as well as emerging artists like Kenndogg and Popp Hunna, to name a few. Pop takes second place with songs by BTS, Justin Bieber and Dua Lipa. Other significant genres on the platform are R&B with songs by The Weeknd, Jhené Aiko, Vedo and Tai Verdes, Electronic with artists including Dillon Francis, Alan Walker and Diplo, indie / alternative with music by Wallows, MGMT and Molchat Doma, Latin, saw growth last year from artists like Ozuna, Los Tucanes De Tijuana and finally Country had a solid community on TikTok with tracks from people like Luke Combs, Morgan Wallen, Kelsea Ballerini and Breland

Choose your sound 2Image Credit: TikTok

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